Collaborations
Developers, practitioners and other stakeholders in public interest technology, communications, publishing and law can collaborate through the Public Interest News Network (PINN) and function as a collective high-growth industry dedicated to serving the public good. PINN also welcomes the participation of radio and television stations.
PINN harnesses the collaborative power of the pen through multimedia content development and distribution. The process includes news journalism, visual solutions storytelling and interactive digital display solutions. Multimedia collaborations can include sharing data and other resources, coordinating coverage on major local stories, cross-promoting content across platforms and utilizing the capabilities of diverse media formats. Solutions storytellers can utilize evidence-based data to illuminate the processes and outcomes and measure the societal impact of diverse initiatives, which can assist in shaping public policy.
Interactive digital displays and related products and services can enhance visual communications strategies, along with mobile marketing solutions, which can ensure that information reaches desirable audiences when and where they are. The process can add flexibility and immediacy to public interest and other outreach and communications campaigns.
- The collaborative process can begin with a mutually determined agreement, which will describe respective roles, responsibilities, outcome expectations and other considerations.
- Audience analysis: Develop an understanding of the unique strengths, strategies and audiences of each platform to determine synergies and tailor content accordingly.
- Joint reporting projects: Teams can collaborate on in-depth investigations, complex issues, or stories requiring diverse perspectives, sharing resources and expertise.
- Story sharing agreements: Digital newsrooms can provide written content to radio and TV stations for broadcast, while the latter can share video footage or interviews for digital platforms.
- Cross-platform promotion: Utilize social media and websites to promote each other's content, directing audiences to related stories across platforms.
- Live broadcasts and interviews: Integrate live radio interviews into digital newscasts or stream live events on digital platforms with commentary from both radio and television journalists.
- Community engagement: Collaborate on community forums, town halls or panel discussions, using each medium to reach different audiences and facilitate dialogue.
- Data sharing and analysis: Leverage data collected by each platform to provide deeper insights and context for stories.
- Shared technology and training: Explore new technologies and share best practices in mobile journalism, video production, digital marketing, public relations and other academic and professional disciplines.
- Benefits of collaboration:
- Increased reach: By combining different media platforms, news can reach a wider audience across demographics.
- Enhanced storytelling: Utilizing diverse formats like video, audio and text can lead to richer and more engaging storytelling.
- Cost efficiency: Sharing resources and manpower can help reduce operational costs for each newsroom and station.
- Stronger community connection: Collaborative efforts can foster a deeper connection with the community by providing a more comprehensive view of local issues.
